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950,000 Gay & Lesbian Travelers Visit Ft. Lauderdale Each Year
& Spend Approximately $1.2 Billion.
(Fort Lauderdale Convention & Visitor Bureau)
GayFtLauderdale.com receives between 10,000-14,000 unique users a
month. We are NUMBER 1 on all the search engines under "Gay Fort Lauderdale" and relevant terms. On Average, our advertising hotels receive over 780 referrals from us every month.
Fort
Lauderdale is the 5th
Most Popular Gay
& Lesbian Destination as Reported By Community Marketing,
Inc.
"Hey just wanted to let you know that your website is the bulk of my hits to my website. thanks. You are 30% of the hits against any other website. I thought this info would help you out in your advertising.
Thanks again
Carol Moran, New Moon Bar
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6 months...................$210
12 months...................$360
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6 months...................$160
12 months.................$ 300
ALL OTHER CATEGORIES
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860,000 Gay & Lesbian Travelers Visit Ft. Lauderdale Each Year
& Spend Approximately $850 Million.
(Fort Lauderdale Convention & Visitor Bureau)
With all the buzz in the news about same sex marriages, Fort Lauderdale will gain from increased gay honeymoon business and anniversaries.
The so-called Venice of America has become one of the top gay and lesbian resort destinations not only in the U.S. but also in the world. In the last 10 years, Lauderdale has experienced a renaissance, growing into an all-encompassing first-class resort those appeals to 655,000 gay and lesbian travelers yearly. In 2002 alone, of the 8.1 million tourists who arrived, 1.8 million from overseas, 0.5 million from Canada, 15-20 % were gay and lesbian tourists and snowbirds. With 100 gay-owned establishments (the biggest gay nightlife in North America) including neighborhood bars, pubs, restaurants, clubs, specialty environments, 3 gay-friendly beaches and over 30 gay hotels (and still counting) Lauderdale caters to a widening market. From budget to luxury accommodations, gay businesses will no less than flourish this 2004.
American
Gay & Lesbian Travel Market
Represents A $64.5
Billion Travel Market
Ongoing
research at Community Marketing, Inc. indicates the following:
- More
than three-quarters (76%) of U.S. lesbian and gay
respondents have a current passport, compared to 24% to
30% of all adult US citizens.
- Gay
and lesbian travelers took a median of five overnight
trips in the preceding twelve months, including two
leisure, two personal and one business trip. 24% took five
or more leisure trips, 24% took five or more personal
trips, and 19% took five or more business trips.
- Respondents
spent a median of 29 nights away from home (average 6
nights per trip).
- Respondents
flew a median of six times in the last twelve months (3
round trips), and 81% purchased an airline ticket online.
- Respondents
spent a medium of 14 nights in hotels. 77% purchased
accommodations online at least once. The top motivations
for choosing a hotel are reputation for gay-friendliness
and location near attractions.
- 34%
of U.S. respondents took a cruise vacation in the last
year. In comparison, 34% of Cruise Lines International
Association’s (CLIA) mainstream target market has ever
taken a cruise. 62% of survey respondents expressed
interest in a cruise.
- Gays
and lesbians choose vacation destinations that are
recommended by friends, offer unique attractions, and have
a reputation for gay friendliness. The availability of
online information is important in getting the necessary
information to this audience to plan a trip.
- 25%
of U.S. respondents traveled and spent at least one night
away from home to attend a gay pride event.
- 65%
of survey respondents were gay men, 28% lesbian, 7%
bisexual, transgender, queer or other. This does not
necessarily reflect the national distribution of the LGBT
community.
- 74%
of gay men and 67% of lesbians are college graduates. 34%
of both groups have a graduate degree or higher.
- 35%
are single. Of those in relationships, the median length
of the relationship is seven years.
- The
median age is 46.
References
Gay & Lesbian Travel Surveys, Community Marketing,
Inc., San Francisco, CA.
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